Friday

How to do SEO - Crash Course in 20 Minutes


SEO in a quick view (Interview Questions)

 Google-Search-Engine
What is an SEO?
SEO stands for Search Engine Optimization, it is the process of changing the position or ranking of a page or whole website in a search engine search results like Google, Yahoo, Bing etc.
In other words, “the practice of optimizing a website to increase the traffic that website receives from search engine” is called SEO.

How many techniques used to do SEO?
Only two techniques and these are 
  1.   White Hat SEO 
  2.   Black Hat SEO (Unethical Techniques)
White Hat SEO Techniques?
This is the genuine and ethical way to achieve top ranking on Organic Search Results i.e Free Search Results. 
For White hat SEO we mostly used these techniques-
  • Meta Tag Description
  • Link Building
  • Web Analysis
  • Article Submission etc.
Black Hat SEO Techniques?
Black Hat SEO is an unethical way to achieve ranking on Search Engine. Few of the black hat techniques are -
  • Cloaking
  • Spamdexing
  • Doorway Pages
  • Scraper Site Link Farming
  • Keyword Stuffing
What are the types of SEO?
Well! It has two types-
  1. The first one is On-Page Optimization (Meta Tags, Internal Links & Web Analysis)
  2. And the second is Off-Page Optimization (Mostly Link Building)
What is On-Page Optimization?
To control whole website by you or by using page coding is called On-Page Optimization, in which you have to dedicate on your boundary of website to bring it on # ranking over the internet world.
Some examples of coding you can use for are HTML code, PHP, Java, Meta Title, Meta Tags, Meta Description, High Content Quality, Image Alt Tag, define Meta Keywords, etc. To define meta keywords were older ideas, now it’s not necessary to define it for Google.

What is Off-Page Optimization?
It is opposite of On-Page Optimization, and not controlled by the page coding only. This is the process of optimization where you have promote your page/ website by going out if the boundary.
Ways to do Off-Page Optimizations are Link Building, Blog Posting, Video Sharing, Image Sharing, Article Submission, Getting high quality links from relevant sites, Increase Page Rank and Page Authority, etc. Off-Page Optimizing is also known as Content Sourcing.

What is Page Rank or PR?
Page Rank abbreviation of PR is provided by the millions of users favorite search engine, yes, that’s GOOGLE for each individual page of any webs and the Page Rank is calculated by an algorithm used by Google Web Search Engine. The PR is given between the range of 0 to 10 and the given no. is based on the number of backlinks that received from other high PR webpage.

What is Backlink?
It’s just likea voting  for your webpages. All the incoming links to your web/ webpage  through a good PR webs is called backlinks. It is also known as incoming links, inbound links, inlinks, inward links etc.

What are Outbound Links?
Its opposite of inbound links, where we link another page link within our webpages.

1 comment:

MindBlowing said...

Nice Article.
Very useful for me...!